corporate photography   headshots   digital marketing

What Is The Secret To Amazing Professional Headshots?

We can tell you it’s not the technical set-up. Anyone can take a headshot. You can learn how to place the lights and position the person in front of the camera. The secret is not technical at all. It is psychological in nature. The psychology of capturing a person entails being able to bring out the pure person inside, the sparkle in their eyes, the radiance in their face. It’s not about the jewelry or the fancy suits. Those are tools that you use in your professional headshots that will accompany your overall image. —This is what we do. Bring out your sparkle and your radiance. That’s why we say “Amazing Professional Headshots”. Not because we mastered lighting (which we did). Not because we posed you properly (we did that too). It’s because we brought out your radiance and your sparkle. And there is nothing more beautiful than a person who shows their radiance to the world. With this in mind, we ask you to be authentic with us so that we can capture amazing professional headshots for you too.

Many people have anxieties about getting their professional headshots taken. This is even more of a consideration when we become older or perhaps a little heavier. Our job is to bring out the best in you even if you feel you are not at your best. We ask you to be open with us and discuss how you really feel. Everyone has something about themselves that isn’t their best strength. We have a way to bring out the best in you by knowing what not to feature. This can only happen if we have an authentic and honest relationship with you. If you’re having an emotional off-day please reschedule your appointment. It will show.

Linkedin Headshots

LinkedIn profile headshots are the new personal branding tools that you can’t be without. Having a strong Linkedin headshot has become a necessary part of your professional life.

You simply can’t be on linkedin without a profile image. 80 to 90 percent of a first impression is based on just two qualities — trustworthiness and competence.

“When we form a first impression of another person it’s not really a single impression. We’re really forming two. We’re judging how warm and trustworthy the person is, and that’s trying to answer the question, “What are this person’s intentions toward me?” And we’re also asking ourselves, “How strong and competent is this person?” That’s really about whether or not they’re capable of enacting their intentions.” … Social Psychologist Amy Cuddy ( full article: https://www.wired.com/2012/11/amy-cuddy-first-impressions/)

People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colours alone. (Impact of colour on marketing … Satyendra Singh Department of Administrative Studies, University of Winnipeg, Winnipeg, Canada) While the LinkedIn website does offer advice on how to crop your headshot, you will most certainly not stand out among others if you follow it completely. It might be beneficial to follow some of the suggestions however, if you want your profile to stand out amongst the blocks of every other person’s photo, we suggest you consider the studies mentioned above about colour choices. The other point to mention about your linkedIn profile is that your photo should reflect your personality and not resemble a year book.

Corporate Executive Headshots

Corporate headshots, done on location or in studio. They can take on an editorial style when the goal is to demonstrate a concept or tell a story visually. This differs from business headshots where the emphasis is more on the face. With the editorial approach there may be an additional element in the background. Here is an example of a corporate headshot which has an editorial tone. In this photograph we wanted to emphasize Seasons Retirement Residence and the connection of the executive to the corporate environment. This image portrays the corporate environment more then the individual. You can see more examples in our corporate headshots gallery

Our in-house branding strategist is available for consultations to help you create images for your company that produce a result, portray a message, or tell a story. Connect with us for a complementary consultation about your desired goals.

Whatever the size of your company or amount of staff we will provide everyone with a carefully structured headshot based on your corporate goals.

Real Estate Agents Headshots

Can your headshot make a total stranger want to hire you?

A perfect headshot speaks volume about you are as a person and is a reflection of your work ethic and commitment to success. It is your calling card and if it looks bad, you look bad.

The Three Headshots Every Real Estate Agent Needs
The close-up head and shoulder headshot is the most common type of photograph for real estate professionals. There are two other types of photographs that a realtor should have, the environmental and the editorial. An editorial portrait is one that visually communicates a central message, such as a luxury home kitchen, as a background, while and environmental portrait will include something outdoors, like a home’s front door.

The top real estate professionals invest in their personal brand starting with the image they portray to the public. Your headshots bring a lot of attention to your business and your clients know if you placed much importance (or not at all) on your headshot but the first impression you leave them with. A properly created first impression clearly communicates to your market the kind of professional you are. It also attracts the type of client you want to work with. We help you create a real estate headshot and accompanying images that visually communicate with, and attract your dream clients.